Audience Experience Manager
Rockville, MD
Full Time
Experienced
Candidates must be located in DC, MD, or VA
Position Summary
American Society for Cell Biology is seeking an Audience Experience Manager. This position requires a creative but data-informed and audience-centric approach to building meaningful relationships that advance ASCB’s mission. The Audience Experience Manager will lead efforts to identify, understand, and engage ASCB’s diverse scientific and professional audiences. This role sits at the operational intersection of audience development, communications, and user experience, ensuring that ASCB’s programs, content, and messaging resonate deeply with current and prospective members and other stakeholders. The Audience Experience Manager will shape how ASCB connects with researchers, educators, students, and partners across career stages and disciplines.
Key Responsibilities
Audience Insight and Strategy
Position Summary
American Society for Cell Biology is seeking an Audience Experience Manager. This position requires a creative but data-informed and audience-centric approach to building meaningful relationships that advance ASCB’s mission. The Audience Experience Manager will lead efforts to identify, understand, and engage ASCB’s diverse scientific and professional audiences. This role sits at the operational intersection of audience development, communications, and user experience, ensuring that ASCB’s programs, content, and messaging resonate deeply with current and prospective members and other stakeholders. The Audience Experience Manager will shape how ASCB connects with researchers, educators, students, and partners across career stages and disciplines.
Key Responsibilities
Audience Insight and Strategy
- Identifies and defines ASCB’s core and emerging audience segments, including but not limited to researchers, educators, trainees, and interdisciplinary professionals.
- Develops and maintains audience journey maps and personas based on data, research, and stakeholder input.
- Analyzes audience behaviors, needs, and trends to inform programming, communications, and engagement strategies.
- Translates insights into actionable tactics that result in enhanced audience relevance and value.
Audience Development
- Designs and implements strategies to grow, diversify, and retain ASCB’s audiences across membership, events, policy programs, and digital experience platforms.
- Identifies opportunities to expand audience reach and engagement into both emerging and underrepresented scientific communities.
- Collaborates with internal staff and volunteer stakeholders to align audience development goals with organizational priorities.
- Monitors and evaluates audience growth and engagement metrics, adjusting strategies and tactics as needed.
Audience Engagement
- Leads audience-focused communication campaigns and initiatives to drive awareness, participation, and loyalty.
- Partners with communications and program teams to craft targeted messaging and campaigns tailored to specific audience segments.
- Oversees multi-channel engagement leveraging email, web, social media, and events.
- Ensures a consistent, compelling audience experience across all touchpoints.
Cross-Functional Collaboration
- Works closely with the Chief Operating Officer, Chief Science Program Officer, Chief Policy Officer, and other staff to integrate audience insights into program and service design and delivery.
- Serves as an internal advocate for audience-centered thinking and decision-making.
- Contributes to organizational planning processes by representing audience perspectives.
Data and Performance
- Establishes and tracks key performance indicators (KPIs) related to audience growth, engagement, and satisfaction.
- Uses analytics tools and CRM systems to monitor audience behavior and campaign effectiveness.
- Prepares reports and both shares with and presents insights to leadership and staff.
Qualifications
- Bachelor’s degree in basic science, communications, nonprofit management, or a related field; a relevant advanced degree is a plus.
- 5+ years of experience in audience development and/or engagement strategy and execution, ideally within an organization with scientific audiences.
- Experience using data and analytics to inform strategy development and decision-making.
- Clear understanding of segmentation, journey mapping, persona development, and user- centered design principles.
- Excellent communication and collaboration skills.
- Familiarity with digital communications tools, CRM systems, and content platforms.
- Knowledge of trends in scholarly communication, professional nonprofit organizations, or STEM engagement would be a plus.
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